For founders whose business has outgrown the way they run it.
You built the business by being close to everything. You knew the customers. You made the decisions. You solved the problems. You knew who to call when something went wrong.
That worked. Until it didn't.
As the business grows, the same approach that helped you get here can become the thing that holds you back. That's where we come in.
These are the signs we see most often.
The founder is still the operating system
Too many decisions still come to you. People wait for your answer. You are pulled into problems that someone else should be solving. You know you need to step back, but not quite how to do it without things slipping.
The business has become more complicated
More people, more customers, more channels, more systems, more suppliers, more decisions. The structure hasn't kept pace. Things that used to happen naturally now need clearer roles, processes and accountability.
Your leadership team isn't quite there yet
You may have good people around you, but not yet the senior leadership capability the next stage requires. Or you know you need it, and you aren't ready to make several permanent executive hires.
Growth is creating pressure rather than freedom
Revenue is growing, but so are the problems. The business is working harder without becoming stronger. You want to build something durable rather than chase the next milestone.
You care about how you grow
You don't want growth at any cost. Your people, customers, values and purpose matter. You want a business that is commercially successful and still feels like the one you set out to create.
Three things define the businesses we work with.
- Founder-led or family-owned
- Product-led or operationally complex
- Growing beyond their original operating model
We typically work with UK businesses turning over £5m to £30m. The number matters less than the pattern.
The business has become bigger and more complicated, and the organisation hasn't caught up.
Most of our clients are in the UK. We also work across Europe and Latin America, in English and Spanish, for businesses growing into new markets or running operations across borders.
Sectors we know from the inside.
- Consumer and FMCG
- Wholesale and distribution
- eCommerce and omnichannel
- Fulfilment and logistics
- Manufacturing
- Product-led businesses
- Complex operations and supply chains
But the sector isn't the defining factor. The stage of the business is.
Many of the businesses we work with are values or purpose-led. Camila led a B Corp fulfilment business and has worked to ISO-aligned environmental standards, so circular and sustainability ambitions are familiar ground rather than something we learn on your time.
Camila's critical thinking, empathy and understanding of our context created great value.
Not every business is right for us.
It costs everyone less to work this out early.
Probably not us, if you want
- a generic business plan
- a consultant who hands you a strategy and leaves
- growth at any cost
- lots of jargon and complicated frameworks
- someone to take the business off your hands permanently
A good fit, if you want
- a partner who gets close to the real problem
- someone who will challenge your thinking
- help making the difficult decisions
- capability that stays with your team
- a business left stronger than we found it
Is this where you are?
If you recognise your business in this page, let's have a conversation. No hard sell. Just an honest conversation about where you are, where you're trying to go and what's getting in the way.
Start a conversation