Camila Lobo-Guerrero: 25 years of commercial and leadership experience
Twenty-five years in the seat, not just advising from outside.
Compound Leadership Group is built around one belief: the best advice comes from people who have actually done the job, not just studied it. I'm Camila Lobo-Guerrero, and this is why I started Compound.
Why experience beats theory
Most consultants sell frameworks. I sell twenty-five years of having actually done the job, across commercial, operational and people functions, in global corporates and entrepreneurial businesses alike.
I've built a European eCommerce function from nothing to $28m in revenue. Scaled a fulfilment business by 63% in eighteen months, more than doubling order throughput along the way. Delivered double-digit growth across FMCG portfolios. Designed leadership capability programmes used by some of the world's largest consumer companies.
I'm bilingual in English and Spanish, and have worked closely across the UK, Europe and Latin America, so I understand the particularities of each market, not just the language.
Circular and sustainable models sit at the centre of how I help businesses grow in a way that is profitable and built to last. I led a business through to full B Corp and ISO 14001 certification, building the environmental systems from scratch.
None of that came from a slide deck. It came from owning the P&L, sitting in board meetings, and living with the consequences of my own decisions.
Areas of expertise
In plain terms, this is where I do my best work, and where Compound Leadership Group engagements tend to focus.
- Commercial strategy
- Leadership capability
- Sales capability
- eCommerce and digital commerce
- Business growth and scaling
- Organisational capability
- Operational excellence
- Transformation
See how this translates into method in our approach, who it's built for in who we help, and the thinking behind it across our insights, including the series on scaling without losing yourself.
How I lead
I believe sustainable performance comes from aligning people, processes and purpose, not from chasing short-term results alone. Commercial rigour and a genuine people-first mindset aren't in tension. They build on each other.
In practice, that means building teams that are both high-performing and accountable, creating real clarity in roles and decision-making, and developing the next generation of leaders through structured capability, not just training slides. It means driving performance while keeping a culture people actually want to work in.
She never settles for the first answer. She digs deeper and is relentless in finding the best outcome for the business and the people.
One founder. A network built for the job.
Compound is led by me, and every engagement starts and ends with me. But no single person carries every kind of expertise a growing business needs.
When a project calls for a specific skill, whether that's a particular sector, a technical specialism, or simply more hands, I bring in trusted, experienced operators from my network rather than pretend to be an expert in everything myself.
It's the same belief that shapes our methodology: the whole system matters more than any one specialist. You get one person accountable for the outcome, backed by the right people for the job.
The right model depends on the problem, not the other way around.
Fractional MD
Part-time, ongoing. Usually two or three days a week. Right for businesses that need consistent senior leadership without a full-time hire.
Interim MD
Full-time, or close to it, for a defined period. Covering a leadership gap, steadying the business through a transition, or holding things together through change.
Transformation lead
Project-based. Brought in to design and deliver one specific programme: an organisational restructure, a new function, a system implementation, a capability programme.
Advisory or NED
Light-touch and strategic. Board-level input on commercial strategy, international expansion, sustainability or organisational development.
Workshops & capability sessions
Single or multi-day, facilitated. Strategy and ideation workshops, and capability sessions for leadership teams, to align thinking, unlock options and build a specific skill or discipline. Suited to businesses that need a focused session rather than an ongoing engagement.